MASTER OF ENTERPRENEURSHIP (MIE)

This course associates the use of design thinking as a human-centered process in exploiting opportunities. By identifying the core areas of a business model and the importance of customer value proposition, students will evaluate potential opportunities. The opportunities evaluation will be framed in the context of business model canvas. An insight in this sense assists the students to position their roles in the go-to-market and pitching strategy. Students will be able to deliver the right product concept for the right place, at the right price and at the right time.